A new initiative of the Government is the Grahak Suviha Kendra as a ONE STOP CENTER catering to a spectrum of services for consumer welfare. It will function as an extended arm of State Helpline and will function on a Common IT platform of National and State consumer Helplines. It will have local language, English & Hindi service. It will have trained personnel, experienced in counselling , drafting complaints, providing information, and also appearing on behalf of consumers in consumer courts.
Recognising the importance of digital governance and to provide a simple, efficient and integrated solution that will link these various platforms is underway. The DCA is now working on integrated electronic platform that will provide a nation-wide consumer grievance network. This will be part of a network of Grahak Suvidha Kendras to serve as integrated consumer advocacy centres that will extend a host of services – information dissemination, counselling, grievance redress, mediation, class action, product testing, capacity building and training and mobilising popular support to the consumer movement. To begin with eight such centres are proposed. These are expected to be operational by the beginning of the next financial year. The Grahak Suvidha Kendras will be run and managed by Voluntary Consumer Organisations.
Grahak Suvidha Kendras would be given an interface to access GAMA for lodging the grievances of consumers. Any citizen can go to any of these centres to lodge his / her grievances against Misleading Advertisements.