Department of Consumer Affairs :: Grievances Against Misleading Advertisements (GAMA)

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Grievances Against Misleading Advertisements (GAMA)

The Department of Consumer Affairs (DoCA) is one of the two Departments under the Ministry of Consumer Affairs, Food & Public Distribution. The mandate of the Department is consumer advocacy. In its endeavour to address the problem of misleading advertisements, the Department of Consumer Affairs has launched this portal for registering online complaints for Grievances Against Misleading Advertisements (GAMA).

Tackling Unfair Trade Practices and Misleading Advertisements requires mobilization of all agencies viz. State Governments, Voluntary Consumer Organizations (VCOs), Advertisement Standards Council of India (ASCI), Indian Institute of Public Administration (IIPA) and various Regulators of the Central Government.

The focus will be on Six Key Sectors viz. Food & Agriculture, Health, Education, Real Estate, Transport and Financial Services. Regulators for each of these sectors will be key partners in the success of the effort to prevent the problem.

Disclaimer

1. This website has been launched by the Department of Consumer Affairs to create awareness about misleading advertisements and serve as a central registry for lodging complaints against misleading advertisements. Though all efforts will be made to address these complaints, all complaints may not be fully or satisfactorily resolved. 2. Contents of links to sites outside this web portal, are not the responcibility of the Department. 3. All rights are reserved. 4. No part of this web portal, can be reproduced / copied without the prior approval of the Department of Consumer Affairs.